Lauren Nadeau is Director, Marketing at Gordon Brothers. Lauren leads the firm’s global marketing and brand strategies to drive business development. She executes marketing initiatives at the global, corporate and team level, ensuring consistent and cohesive best practices throughout the firm.
Lauren has nearly two decades of experience in content strategy and thought leadership, brand management, client engagement and marketing automation.
Prior to joining Gordon Brothers, Lauren was Vice President, Global Head of Content and Direct Marketing at State Street Global Advisors where she led content creation, direct marketing and marketing automation programs worldwide. She previously led the expansion of State Street’s marketing efforts to include social media, web engagement, market research and management of key performance indicators, and developed teams to support each of these functions.
Lauren has a Bachelor of Science in Business Management and a Bachelor of Arts in English Literature from Binghamton University, and a Master of Business Administration from Boston University.